About Us

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Where It Started

In 1997, at just 17 years old, Aaron Kenn (our founding chairman, affectionately known as THE BIG BIRD) began his career in a small publishing house. Driven by a deep passion for books and their transformative power, Aaron dedicated himself to learning and mastering the world of authorship. Over the years, he worked with various book writing and publishing firms, striving to establish himself as a prominent name in the industry. While working full-time, Aaron earned a degree in Economics from the London School of Economics, and he led significant teams of editors, publishers, and marketers. His expertise not only helped authors brainstorm and craft their works but also played a crucial role in marketing them effectively.

The first decade of Aaron’s career was both inspiring and foundational. It supported his decision to leave his job and start his own venture, driven by a vision to have more time and control to serve his clients, whom he considered family. Aaron also assisted many friends and family members in successfully writing and publishing their own books. This growing recognition as an industry leader led to the creation of the first iteration of publishwithpros, which began as a class for aspiring authors dreaming of writing their own books.

Changing Lives

Later that year, Kenn’s life was profoundly affected by a tragic event. His close friend’s young daughter, Lisa, just 9 years old, passed away suddenly during a family vacation. This heartbreaking loss left Kenn grappling with deep grief and a new perspective on the fragility of life. In his struggle to cope, Kenn felt a powerful urge to honor Lisa’s memory by achieving what she would never have the chance to.

While sorting through Lisa’s belongings, Kenn discovered a journal filled with her enchanting drawings and whimsical stories. It was clear that Lisa, inspired by Kenn’s own journey as a writer, had started crafting her own magical tales. Although the book was compiled for friends and family and never published, its impact on their small community was profound. The stories and memories of Lisa left a lasting imprint on Kenn, helping him channel his grief into a meaningful endeavor.

The powerful effect of Lisa’s stories on readers made Kenn realize the profound potential of a book to preserve a legacy and touch lives. This insight ignited a deep passion within him. Inspired by Lisa’s stories, Kenn, along with his visionary co-founders, established “Self Publishers Experts” (publishwithpros) - a one-window solution for authors. Self Publishers Experts provides comprehensive services including writing, editing, printing, marketing, and audiobooks.

Kenn’s journey, driven by his desire to honor Lisa and his personal transformation, gave him a renewed sense of purpose. Through Self Publishers Experts, he now finds fulfillment in guiding others through every step of the publishing process, ensuring that every story—no matter how small—can leave a lasting impact on the world. By turning personal tragedies into a beacon of hope and inspiration, Kenn is committed to helping others create their own legacies, just as Lisa’s stories continue to inspire and uplift those who remember her.

The Brand Purpose

At Self Publishers Experts, we believe there’s a story within each of us. By publishing your story, you can create significant impact and change many lives with a single book.

The Brand Mission

Our mission is to help our authors self-publish 100,000 books by 2037. Through the education and support we provide, we aim to transform 150 million lives by publishing these books.

The Brand Values

1. Honesty & Integrity Always Win

We are committed to trust and transparency with our authors and each other. We strive to help authors share their stories authentically by providing honest, compassionate, and constructive feedback. We are also transparent about our results, highlighting real stories and achievements.

2. Fail Fast, Fail Forward, Fail Often

We believe that true failure comes from not making the effort. Setbacks are embraced as part of the journey, offering opportunities to learn and advance. We are dedicated to continuous innovation, learning from our failures, and raising industry standards.

3. Hard Work & Continuous Improvement

Writing a book is challenging, but it is one of the most rewarding and potentially profitable endeavors. We push ourselves and our authors to exceed boundaries and achieve more than initially imagined.

4. Everyone Is Responsible For Facilitating Change

Change begins with you. Your actions and story have the power to transform lives and businesses. Every team member is empowered to tackle challenges, innovate solutions, and drive progress, and we actively welcome author feedback to improve continuously.

5. Best Is The Standard

At Self Publishers Experts, "best" isn’t just a goal—it’s our standard. We pour our passion into making every book shine with unmatched quality and professionalism before publishing. Your story deserves nothing less than excellence, and we're committed to making sure it makes a powerful impact on the world out there.

Your Story, Our Mission

We believe every story has the power to captivate and inspire. From our modest start to becoming your ultimate publishing ally, we’re passionate about bringing your vision to life with unparalleled brilliance. Our top-tier writing, editing, and marketing services ensure your book doesn’t just make it to print—it makes waves.